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Facebook hired a special team to develop kid-friendly creative tools, from fidget spinner and dinosaur AR masks to crayon-style stickers.

“Video calls become so much more playful with AR,” says Marcus.

“We’ve been working closely with the FTC so we’re lockstep with them.

While Facebook said in the briefing that the app was designed for kids age 6 to 12, younger kids are allowed on, too.“In other apps, they can contact anyone they want or be contacted by anyone,” Facebook’s head of Messenger David Marcus notes.Special proactive detection safety filters prevent children from sharing nudity, sexual content or violence, while a dedicated support team will respond quickly to reported or flagged content.It found that kids had the right hardware but the wrong software; 93 percent of 6-12-year-olds in the U. have access to tablets or smartphones, while 66 percent have their own device, and three out of every five parents surveyed said their kids under 13 use messaging apps, social media or both.But these apps weren’t built for children’s privacy, and instead allow adult strangers to contact or follow kids.Instead, parents have to ask to look at their kids’ screen, which Chung says is a more common behavior pattern.The exception is that if kids report a piece of objectionable content, their parents will be notified but still not shown the content in their own app.Sometimes after 5 or 10 minutes it’s really hard to have a sustained conversation with a 7-year-old,” but kids can joke around with Grampa using the selfie filters when they run out of run-on stories to tell them.Messenger features like location sharing and payments have been stripped out, while the Kids version of Giphy won’t let you search for things like “sex.” Facebook actually manually selected a set of GIFs that kids can use rather than relying on a third-party startup to tag things well enough.Before Facebook wrote any code or drew any designs for the app, it says it started research 18 months ago to find out what kids and parents wanted out of a potential product.It also worked with the National Parent Teacher Association for safety insights and Blue Star Families from the military who have to stay in touch during long deployments.

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