Most apps earn revenue by charging a monthly rate or an application fee.
However, scrutinising an endless scroll of dating profiles to find the perfect match can be tedious, so companies sensing a business opportunity now also offer tailored services.
Some use speed dating, others apps to which they may pay thousands; their parents resort to an old-fashioned way of seeking a match Millions of Chinese are heading home this week for the Lunar New Year holiday, a time that should be among the happiest for people across the country; however, for those who remain single, parental expectations can make it a stressful one.
The West will be celebrating Valentine’s Day on Wednesday with flowers and chocolate, but love and dating is a far more serious business – in every sense of the word – in China.
The online dating segment, in particular, is growing quickly as an increasing number of single people, especially millennials, look to the internet for love.
Although there are Tinder-like apps such as Momo and Tantan, casual dating is frowned upon in China.
And single people, under heavy social pressure to marry, have little time to waste before settling down.
“I know there are online platforms,” says Chiu, “but it is more reliable when you have actually met their parents”.
Like Chiu, many parents have similar worries over the relationship status of their children.