Setting up an account with this service is easy and you can even link it to your Facebook account, if wanted.
Great for singletons looking for dates, the app has limited use as a straightforward social media experience.
Just like Facebook or Bebo, you can then make use of the chat & instant messaging functions to get to know people and see if there is any genuine attraction there.
This is very much the reverse of traditional dating sites which charge subscribers or limit usage for non-fee paying users in some way.
If you are looking for that special someone, then the likelihood is that you will stand more chance using a service with so many subscribers compared to one with just a few thousand people using it.
The difference between this app and a conventional dating service - which might match you to other people in your area with like-minded interests - is that it operates in a way that is much more familiar to social media users.
The operation of swiping left and right is used, like it is with Tinder, to create matches between users. According to the creators, well over half the users who begin to communicate with each other following a successful encounter will go on to meet in person at some stage later on.
Your avatar will be moderated so it has to be genuine and inoffensive.