This was something new – men learning and sharing their dating experiences pseudonymously in real time.This new era of sharing allowed them to develop complex theories on everything from how to approach women to how to successful first dates to even, what women want in bed.The free-wheeling 1970s over, in dating advice magazines and on TV, there was understandably a focus on staying safe.Moving into the 1990s, Oprah gave voice to women’s viewpoints on relations between the sexes, and ushered in the sensitive metrosexual.His audience were the “nice guys” created by the feminism of the 80s and 90s who now found that the jerks seemed to be getting all the girls.He told them to be “cocky and funny”, skating just on the socially acceptable side of jerkdom.This classic by Eric Weber appeared in 1970, and included advice such as wearing bell-bottoms and marching in peace marches to pick up the hot hippies.The 1950s were gone, and men’s dating advice had moved on from how long you should wait to kiss a girl on the cheek at her doorstep.
In many ways, he was like a holdover from the 1970s with his unrepentant focus on getting women into bed.
It was also a time of such bestselling books as “Men Are From Mars, Women Are From Venus” and “The Rules”.
While the former was written by a man, it seemed to cater more to women and required men to “get with the program”.
One of the more famous of these men was a young Canadian by the name of Eric von Markovic, better known as Mystery.
Striding around the streets of Toronto in platform boots and a top hat, wearing a feather boa (“peacocking”), Mystery would perform magic tricks to the delight of young women, in the most flamboyant pick-up artist tradition.