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When you started blogging, you probably plunked your butt down in a chair, rifled out some thoughts on your trusty keyboard, and punched “Publish,” right? It’s the place where you write, and the world gathers to listen. After all, that’s where people go to look for information. If you’re really sophisticated, you might even change your content architecture to give greater weight to certain pages. Nobody knows for sure how the Google algorithm decides your rankings, but any bona fide SEO expert will tell you keywords are only a tiny part of it.

Let’s start by inoculating you against some of the most common mistakes. If no one can find your blog, you need to focus on increasing your search engine rankings.

As any parent with a teenager knows, sometimes nobody cares how wise you are. Just look at how popular movies and books and television are. When I first published my story, I had been working on the post for over have a good story, chances are you will suck at telling it.

What’s valuable to you looks like foolishness to them, and so really you’re just wasting your breath. Yes, you should work at getting better at storytelling, but don’t count on it lifting your blog out of obscurity. When I used to do blog reviews at Copyblogger, the first question everyone used to ask me is, “So… ” Here’s what’s probably going through your mind: Someone stumbles across your blog.

The worst thing you can do though is get distracted and try to do everything at once. And last but not least, we have the biggest misconception of them all: The so-called “snowball effect.” The idea is that it’s perfectly normal to get only a little bit of traffic when your blog is new.

With every new post you write, your audience will grow a little bit larger, similar to the way a snowball grows when rolling down a hill. Sure, your traffic numbers may be pitiful now, but over a period of years, the compounding growth will result in a massive audience.

In a popular blogger’s mind, it works like this: They get more traffic by writing more often, so therefore you should get more traffic by writing more often. The problem is, popular bloggers and beginning bloggers are in fundamentally different situations.

It sounds great, but there’s only one problem: It doesn’t work. It’s like sitting in a stadium full of people and whispering the secret of life.If you want your blog to grow fast, you need to expand your readership exponentially, and posting more often isn’t going to do it for you. Again, the logic is that Twitter and Facebook are huge sources of traffic for popular blogs. If you’re a beginner, on the other hand, chances are you have your mother, a few aunts and uncles, and maybe a small group of friends paying attention to you, and devoted as they may be, there simply aren’t enough of them to get your post much traffic.So, doesn’t that mean you should invest time into growing your audience on Twitter and Facebook? You see, the biggest problem beginning bloggers suffer from is a lack of time.Yes, you can follow black hat strategies to cheat the system, but for the most part, those strategies fail to work after a few months, causing your traffic to vanish, and in many cases, they can even get you banned from Google forever.Translation: For beginning bloggers, SEO is largely a waste of time.This is what Brian Clark refers to as Kevin Costner Syndrome (KCS).The idea is simple: Just focus on delivering value.Write articles with valuable information, genuinely try to help people, and be patient.Sooner or later, everyone will discover how awesome you are. But if that’s all you do, you’ll have the greatest site no one has ever heard of.You need to find a great designer to create a custom Word Press theme for you, and then you can get back to business. Well, here’s some good news: For the most part, readers are oblivious to your design.If your content is impossible to read, then sure, that’s bad, but as long as they can find the navigation, and your content is legible, they’ll stick around and give you a chance.

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