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Several earlier concepts for music video-based television programming had been around since the early 1960s.

In 1970, Philadelphia-based disc jockey Bob Whitney created The Now Explosion, a television series filmed in Atlanta and broadcast in syndication to other local television stations throughout the United States.Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards other media platforms, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences.MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.MTV targeted an audience between the ages of twelve to thirty-four.However, according to MTV's self conducted research over 50% of its audience is between twelve and twenty-four.MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.Launched on August 1, 1981, At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.But these graphics differed on MTV's first day of broadcast; they were set in a different typeface and included information such as the year and record label name. Pittman recruited and managed a team for the launch that included Tom Freston (who succeeded Pittman as CEO of MTV Networks), Fred Seibert, John Sykes, Carolyn Baker (original head of talent and acquisition), Julian Goldberg, Steve Lawrence, Geoff Bolton; studio producers and MTV News writers/associate producers Liz Nealon, Nancy La Pook and Robin Zorn; Steve Casey (creator of the name "MTV" and its first program director), Marcy Brafman, Ronald E. MTV's effect was immediate in areas where the new music video channel was carried.Within two months, record stores in areas where MTV was available were selling music that local radio stations were not playing, such as Men at Work, Bow Wow Wow and the Human League.MTV producers Alan Goodman and Fred Seibert used this public domain footage as a concept; Seibert said that they had originally planned to use Neil Armstrong's "One small step" quote, but lawyers said that Armstrong owned his name and likeness and that he had refused, so the quote was replaced with a beeping sound.MTV's lower third graphics that appeared near the beginning and end of music videos would eventually use the recognizable Kabel typeface for about 25 years. Miller is credited as being the first technical director to officially launch MTV from its New York City-based network operations facility.

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