Although websites can match people based on their preferences, they can’t predict if people will actually like each other in the real world.
These websites operate on the mistaken assumption that people are easy to describe on the basis of such attributes. You might be able to describe the wine you drink, but that doesn’t matter very much.
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However, in defense of online daters, Ariely makes a good point: if that’s the search criteria available to people to use, then they’re going to use it.
Naturally, a lot of people will have preferences when it comes to hair color, height, and weight.