It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
Facebook CEO Mark Zuckerberg this week announced a new tool for daters that lets you create a separate profile, listing your interests, location, job, likes, personality and events you'd like to attend.
In the wake of the Cambridge Analytica scandal, many users are reluctant to share more personal information with the social network, especially intimate data related to romantic preferences.
Zuckerberg, as well as Chris Cox, Facebook’s chief product officer, stressed that the feature is designed to spark meaningful connections—not help you find your next hookup.
That led to a #Delete Facebook movement across social media in March and in two days of hearings to explain what went wrong.
To cope with the blow to its reputation and step up its privacy, Facebook has been unveiling new privacy-focused features like "Clear History" and easier ways to control how much the social network knows about you. Facebook last week reported that sales rose in the first quarter of 2018, and it said it saw an increase in the amount of time people spent using its platform.