Ryder won a 2010 Slammy Award for Most Annoying Catchphrase in December.
The web show's popularity led to Ryder having a rise in status, making more appearances on television.
Occasionally referred to as the Rated-R Entourage by commentators Michael Cole and John "Bradshaw" Layfield, the group allied with Guerrero's nephew, Chavo Guerrero and his enforcer Bam Neely as the group La Familia, which dominated Smack Down's storyline through 2008.
Ryder and Hawkins interfered in Edge's match at Wrestle Mania XXIV against The Undertaker, but Undertaker eventually won the match.
In 2011, he started publishing a You Tube web series called Z!By October they won the DSW Tag Team Championship from The Untouchables (Dice Domino and Deuce Shade) and held them until the end of November, losing them to Urban Assault (Eric Pérez and Sonny Siaki).After the titles were vacated in the following year, they became two-time champions defeating the new team of Siaki and Afa Jr (The Samoan Swat Team) and The Blue Bloods (William Regal and Dave Taylor).Mendes was drafted to Smack Down as part of the 2010 Supplemental Draft without Ryder, so Ryder sought a new valet, trying to impress Alicia Fox and Gail Kim while they watched his matches at ringside.During a match with Evan Bourne on the May 10 episode of Raw, Fox attempted to interfere on Ryder's behalf but was stopped by Kim, leading to Bourne winning the match.After Wrestle Mania, he was rarely seen on WWE TV".Ryder was eventually ranked by Pro Wrestling Torch writer Benjamin Tucker as No. Tucker noted that Ryder was once again a jobber despite getting himself over in 2011.On December 21, the Major Brothers were revealed as an acquaintance to Edge and his lover, Smack Down General Manager Vickie Guerrero.The Major Brothers were repackaged and renamed, with Cardona being renamed Zack Ryder.He now sported short hair, tanned skin, sunglasses, a headband, half-trunks/half-tights, displaying something of an arrogant Long Island guido character and more frequent uses of catchphrases "woo woo woo" and "you know it", that he had used sparingly in the tag team."It was way before The Jersey Shore. So I just took my real personality, turned the volume way up, cut the hair, went to all the clubs on Long Island, like GLO, and fist pumped with all my broskies until I finally found who I really was, and portrayed it to the world, throwing up the 'LI' hand signal".I was with Curt Hawkins as the Edge Heads—a long haired blonde kid. When the ECW brand came to his end in February 2010, Ryder and Mendes moved to the Raw brand, making his debut on the February 25 episode of Superstars, defeating Primo.