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But generally speaking, the people that are on online dating sites are tired of that old approach.
The vast majority of the unpaid users on these paid online dating sites are not active.
And since most sites have a search feature that allows you to order the results by last login date, it’s not hard to weed the duds right out of the picture. If the profile is half-assed and incomplete, you shouldn't be surprised when you don't get a response.
In defense of pay sites, most of them do try to find the balance between new client conversions and giving their paid members the best experience possible.
Like any subscription-based business, they do count on revenue that is generated by renewals and referrals from satisfied customers.