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Grindr, one of first ever dating apps to appear on the market (launched in 2009).And one of the controversial ones, as it is for homosexual and bisexual men.And falling for lowest rates per hour (-40) wouldn’t necessarily pay itself off nicely.On the other hand, 99% of businesses or startups always try to save on investments.Technically, 2 features made Grindr successful since 2009: geolocation and chatting.But strategically and in essence it was the removed obstacle of fear and disguise that lifted this dating app to the top.Additionally, Grindr uses Geo Trust SSL certificates to provide online safety.Of course, such Grindr technology stack of various services on business scale costs money.

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Grindr was kind of first dating app to utilize geolocation capabilities of smartphones.Your target audience could not only be sexual minorities, and monetization depends on what customers would be ready to pay for.Grind app works on i Phones, i Pads, i OS, Android and Black Berry OS devices.In other words, Grindr made it clear who is gay and who is not.This logic, strangely or not, translates for other businesses as well. In 2012 Grindr app was awarded the best dating app, and by 2014 it reached 10 million downloads.Grindr shows you a grid of people based on geographical proximity – the closest ones will be in top.Depending on region, country or city distances may vary from miles to feet.To cope with huge load of traffic and data (900 million API calls daily) Grind relies heavily on Amazon Web Services.Particularly, they use Amazon EC2 virtual servers due to scalability, control of geographical location and high redundancy.With that it created a whole category of mobile apps – geosocial networking apps.Since its release Grindr app has been the leader of gay mobile community.

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